People are more aware of their rational responses than their emotional responses. Brands like Coca Cola sell a feeling that evoke an emotional response.
Using a variety of creative design techniques to ensure a systematic approach to create solutions for existing problems.
In a constant changing world, companies need brandspecific innovations in order to create a unique brand experience for the costumer.
The ultimative challenge for design is to develop working strategies for emerging markets and make sure to connect the costumer with the brand of a company on a consistent level.