Strategic design & concepts

combining design and strategy to enhance customer relationships
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Hi, my name is Christian Kropfeld. My aim is to Design on a strategic level in order to enhance the relationship between a company and its customer
Brand awareness

HOW CUSTOMERS RESPOND TO PRODUCTS AND BRANDS

People are more aware of their rational responses than their emotional responses. Brands like Coca Cola sell a feeling that evoke an emotional response.

Design thinking

systematic solution development

Using a variety of creative design techniques to ensure a systematic approach to create solutions for existing problems.

Innovation driven design

Developing brandspecific innovations

In a constant changing world, companies need brandspecific innovations in order to create a unique brand experience for the costumer.

Strategy driven design

strategic planning for emerging markets

The ultimative challenge for design is to develop working strategies for emerging markets and make sure to connect the costumer with the brand of a company on a consistent level.

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Qbo - Tchibo
Brand experience
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Echolette - Thomann
Guitar amplifier
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Akkuschrauberrennen
3D printed race bike
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Hyundai
E mobility campaign
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Design aesthetics
Create impact with modern design
coming soon
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3D Visualizaton
Brand experience
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